Air Force’s Colt Whittall on taking a data-driven approach to ramp up CX initiatives

Colt Whittall, chief experience officer for the U.S. Air Force, shares his insights on some lessons he’s learned in trying to ramp up customer experience initiatives in government. “By far the most useful strategy is to take a very data-driven approach,” he says. Whittall says that collecting data from different areas, like performance or surveys, can empower leaders to get ahead in their CX strategy without much difficulty.